How to avoid 7 common marketing mistakes in your businessClick Daily News

How to avoid 7 common marketing mistakes in your business

News, Online Service, Online Services, Technology, TV, Uncategorized July 20, 2023 , by admin 28 Comments

👉 MISTAKE #1 – Timing
As an experienced marketer, I’ve seen some very expensive marketing campaigns that were compelling but failed to produce results
because the campaign reached customers at a time when they were not interested in buying the product.

For example, trying to sell puffer jacket in May just isn’t good timing.

👉 MISTAKE #2 – Failure to Test Your Headline(s)
The headline is essential for luring your prospective buyer into the message, your offer, and the action you want them to take. You should test your headlines (or subject lines) by running split tests and evaluating responses.

👉 MISTAKE #3 – Failure to Test Your Offer
If you have the right offer, people respond! There are other factors to consider as well, but providing a compelling offer is the difference between success and poor sales results.

Offers can range from discounts to more time based CTA’s like “hurry while supplies last”, but the connection remains.

👉 MISTAKE #4 – Not having a Good List
Having the best offer and amazing design is not enough! For many marketing campaigns, success is directly tied to developing a good in-house list.

With today’s sophisticated list generation tools, you can acquire segmented lists based on demographics, psychographics, buying behavior, and many other characteristics.

👉 MISTAKE #5 – Relying on a Single Communication
On average, consumers are hit with over 2,000 marketing messages every day. In fact, recent studies have indicated that consumers need to see your marketing message an average of 12 times before they take notice.
It means that you must communicate to potential customers on a regular basis.
Running a single ad or sending a single email cannot deliver the results you’re looking.

👉 MISTAKE #6 – Not Measuring Campaign Effectiveness
Over time, your business is going to do a lot of marketing.
Regardless of your marketing campaign size or expense, you want to track your results. This can be done with a simple spreadsheet or a CRM system.

The bottom line is you need to record what works and what doesn’t so that you can improve your results in the future.

👉 MISTAKE #7 – Failure to Continue the Dialogue
Even large companies can fail to nurture their customers on an ongoing basis. Often, customers only hear from the seller when it’s time to buy again.

Spending some of your marketing budget to nurture and retain your audience and customer base when you’re not selling to them is key to your long-term brand success.

Be sure to open a dialogue with customers, solicit their feedback, and communicate with them regularly. This will help to build your business over the long-term.