Facebook announced that it has changed its company name to Meta.

The name change, which was announced at the Facebook Connect augmented and virtual reality conference, reflects the company’s growing ambitions beyond social media with the metaverse, a classic sci-fi term Facebook, now known as Meta, has adopted to describe its vision for working and playing in a virtual world.

“Today we are seen as a social media company, but in our DNA we are a company that builds technology to connect people, and the metaverse is the next frontier just like social networking was when we got started,” Meta CEO Mark Zuckerberg said.

The company will also change its stock ticker from FB to MVRS, effective Dec. 1, the company said in the announcement of its name change.