Facebook CEO Mark Zuckerberg has shared details about new features coming to Instagram that will allow creators to get paid for their content.
This includes a marketplace that would help match brands with creators whose content fits the audiences that they are trying to reach.
“We should be able to help brands find creators that are uniquely aligned with the work they’re trying to do and vice versa,” Mosseri said on an Instagram Live broadcast with Mark Zuckerberg.
These features come as Facebook adjusts to a recent change in Apple’s iOS ecosystem that will likely make it more difficult for the social media company to target ads to iPhone and iPad users. By keeping more commerce and sales directly on its apps, Facebook can more effectively deliver personalized ads to users and show the effectiveness of those ads to advertisers