𝘼 𝙇𝙚𝙨𝙨𝙤𝙣 𝙞𝙣 𝙎𝙖𝙡𝙚𝙨: 𝘽𝙪𝙞𝙡𝙙𝙞𝙣𝙜 𝙏𝙧𝙪𝙨𝙩 𝙖𝙣𝙙 𝘿𝙚𝙡𝙞𝙫𝙚𝙧𝙞𝙣𝙜 𝙑𝙖𝙡𝙪𝙚
A few weeks ago, I had a memorable meeting with one of our long-standing cutomer, Mr. Shahzad, who manages a Grocery Store.
During our conversation, Mr. Shahzad expressed concerns about a new product we were offering. He feared it might not align with his customer preferences due to recent market shifts. Instead of diving straight into a sales pitch, I decided to listen closely and understand his specific pain points.

As we discussed his business in depth, I asked open-ended questions to get a clearer picture of his challenges.
Right there in the meeting, I shared success stories from other customers who had introduced the same product. I highlighted how they saw significant increases in their profit margins by attracting a younger, more health-conscious customer base. I provided concrete data and testimonials to illustrate the potential benefits and profitability.
Mr. Shahzad was intrigued and felt more confident about the new product. He appreciated our transparency and the detailed insights we offered, which helped him see the potential for success in his own business.
This experience reinforced a few critical lessons for me:
𝙇𝙞𝙨𝙩𝙚𝙣𝙞𝙣𝙜 𝙞𝙨 𝙋𝙤𝙬𝙚𝙧𝙛𝙪𝙡: Truly understanding your customer’s needs can transform a hesitant conversation into a productive partnership.
𝙎𝙩𝙤𝙧𝙮𝙩𝙚𝙡𝙡𝙞𝙣𝙜 𝙞𝙣 𝙎𝙖𝙡𝙚𝙨: Sharing real-life success stories and concrete data can effectively address concerns and build confidence.
𝘽𝙪𝙞𝙡𝙙 𝙏𝙧𝙪𝙨𝙩 𝙏𝙝𝙧𝙤𝙪𝙜𝙝 𝙑𝙖𝙡𝙪𝙚: By delivering real value and showing genuine care, you build trust that lasts.

Riffat Gul

Sales Executive

COCA COLA