Ayesha Shams Joins Nestlé as Senior Brand Manager – NP Beverages

Ayesha Shams has stepped into a new role as Senior Brand Manager – NP Beverages at Nestlé, marking an exciting new phase in her career. She brings deep experience in brand strategy, consumer engagement, and portfolio growth, developed across leading FMCG and multinational organizations.

Her professional journey spans Nestlé, Samsung Electronics, BAT, Coca-Cola Beverages Pakistan, and BigBeeHive, where she has worked across diverse categories including beverages, tobacco alternatives, consumer electronics, and digital platforms. Over the years, Ayesha has led high-impact initiatives in brand activation, influencer marketing, trade marketing, and territory sales, supported by global graduate training and strong on-ground commercial exposure.

Ayesha is a graduate of the Lahore School of Economics and completed her schooling at Lahore Grammar School. Beyond academics, she remained actively involved in drama, environmental, and media societies—experiences that helped shape her creative mindset, analytical thinking, and leadership-oriented approach to brand building.

Ayesha Shams