Aliza Anwar: A Rising Digital Marketer and PR Professional Driving Global Brand Growth

Aliza Anwar is an emerging digital marketing and public relations professional from Karachi, Pakistan, with a strong background in social media management, influencer marketing, brand communication, and digital content creation. With hands-on experience across multiple industries, she has built a professional profile focused on online visibility, audience engagement, and data-driven digital campaigns.

Currently, Aliza Anwar is serving as Manager Digital Operations at Cookie Media, a role she started in February 2026. In this position, she is contributing to the company’s digital growth through content planning, operational execution, and digital platform management. Alongside this, she is also working as PR and Social Manager at Trax9, where she focuses on public relations, social media strategy, and brand engagement.

Before joining Cookie Media and Trax9, Aliza worked as Social Media Marketing Manager at C4 Innovations, where she managed digital campaigns and social media communication. She also served as a Digital Marketing Strategist and Digital Content Creator at Reality Escapers Travel and Tours, where she gained practical experience in travel-related content, audience engagement, and digital promotion.

Her professional journey also includes leadership and operational roles. She worked as Team Lead Manager at Horbex Digital, gaining team management experience in the digital sector. Earlier in her career, she gained valuable exposure in quality assurance, nutrition, food safety, and healthcare through roles at Ramada by Wyndham, Dr. Ziauddin Hospital, and Pakistan International Airlines.

Academically, Aliza Anwar has a strong educational foundation from Iqra University. She completed her studies in Human Nutrition and Dietetics and is currently pursuing a Master’s degree in Digital Media Marketing, further strengthening her expertise in digital communication, branding, and media strategy.

With top skills in customer engagement, social media management, and event management, Aliza Anwar represents a new generation of professionals who combine creativity, communication, and strategy to build meaningful brand presence in the digital world. Her diverse experience and growing expertise make her a promising name in Pakistan’s digital marketing and PR industry.