Shoaib Haider Senior Territory Sales Officer at Mondelēz International
Shoaib Haider: A Dynamic Sales Leader Driving Growth in Pakistan’s FMCG Sector
Shoaib Haider is a results-driven business professional with a strong foundation in sales leadership, distribution management, and strategic execution within Pakistan’s fast-moving consumer goods industry. With an MBA from COMSATS Institute of Information Technology and a BBA (Hons) from Bahauddin Zakariya University,Sahiwal Campus. he has steadily built a career defined by team leadership, market expansion, and consistent target achievement.
Early Education and Academic Foundation
Shoaib Haider academic journey began in Sahiwal, where he completed his Secondary School Certificate in Natural Sciences from Ali City High School, followed by F.Sc (Pre-Engineering) from Government College, Sahiwal. His transition into business studies marked a decisive shift toward management and leadership.
Shoaib Haider earned his Bachelor in Business Administration (BBA Honors) from Bahauddin Zakariya University,Sahiwal campus (2010–2014), building core competencies in business management and administration. He later pursued a Master of Business Administration (MBA) from COMSATS Institute of Information Technology Sahiwal campus (2015–2016), specializing in Sales, Merchandising, and Marketing Operations. His graduate studies strengthened his expertise in strategic planning, market analysis, project execution, and sales strategy development.
Professional Journey: From Sales Officer to Senior Territory Leadership
Shoaib Haider began his professional career as a Sales Officer at Volka Food International (2016–2018), where he managed primary and secondary sales, handled distribution operations, and consistently achieved assigned targets. His ability to lead teams and collaborate cross-functionally quickly became evident.
He then joined National Foods Limited, where he spent over five years in progressively responsible roles:
- Territory Sales Manager (Faisalabad) – Successfully managed sales operations, developed territory strategies, and achieved revenue targets.
- Territory Sales Manager – Condiments (Sahiwal) – Managed master distributors and 20 sub-distributors, drove primary and secondary sales, and built strong client relationships. He leveraged data analysis to identify growth opportunities and streamline processes.
- Territory Sales Manager Culinary (Khanewal) – Managed multiple direct and sub-distributors, enhanced profitability, conducted competitor analysis, and strengthened market development.
His consistent performance, operational efficiency, and leadership ability positioned him for further advancement in the FMCG industry.
Current Role: Senior Territory Sales Officer at Mondelēz International
Currently serving as Senior Territory Sales Officer at Mondelēz International, Shoaib leads a team of 7 order bookers and 2 merchandisers while managing relationships with 2 distributors in the Sahiwal District. His responsibilities extend beyond sales targets to include:
- Distribution logistics management
- Conflict resolution
- Chiller induction planning
- Market expansion initiatives
- Strategic sales execution
- Team performance management
At Mondelēz Pakistan, he focuses on driving sales growth, implementing innovative field strategies, and delivering measurable results in a competitive snack market environment.
Leadership Style and Core Competencies
Shoaib’s professional strengths include:
- Team Management
- Cross-Functional Team Leadership
- Team Building
- Distributor Relationship Management
- Market Development
- Sales Strategy Execution
- Data-Driven Decision Making
Fluent in English and bilingual in Punjabi and Urdu, he effectively communicates across diverse teams and stakeholder groups.
A Career Built on Growth and Results
What defines Shoaib Haider’s journey is consistent progression. From managing sales territories to leading teams and distributors across multiple regions, his career reflects resilience, adaptability, and performance excellence.
With a strong academic base and nearly a decade of experience in the FMCG sector, Shoaib continues to position himself as a growth-oriented leader capable of driving organizational success through strategic sales management and effective team leadership.
